The Practice of Business
The goal of this podcast is to help doctors and practice leaders in aesthetic medicine build and grow extraordinary businesses that not only archive financial results but allow you to practice on your terms and fuel your passion for medicine.
I’m Brian Hayes and I’ve spent the last 25 years in the aesthetic medical industry, building, and leading successful teams, launching/growing businesses, and generating millions of dollars in revenue. In the course of working with countless practices, I’ve seen firsthand how the growth of the aesthetic industry has brought prosperity, but also increased business challenges and complexity, putting more pressure on your role as CEO of your practice.
Each week, I’ll help you apply and master the business skills that will enable you to become a more effective leader, build stronger teams, increase profitability, create significant competitive advantage, and achieve sustainable, long-term business and personal success.
The Practice of Business
Episode 4: Building your Sustainable Competitive Advantage
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Competitive advantage is not about having more revenue, patients, social media followers, or locations than other practices. That’s comparison. Your patients will determine your competitive advantage. How do you get patients to consistently choose you over alternative practices? Once treated, will they continue to choose you? Will they send their friends to you? Forever?
This is the second in my series focused on helping your business succeed and thrive in uncertain times. To stay on course during periods of change and disruption, you’ll need a clear strategy to serve as your compass. This strategy should center around creating and maintaining your competitive advantage.
In this episode, we’ll discuss specific action items for addressing the above questions, and in doing so, create a powerful strategy for your practice.
Contact me: brian@thehunterorion.com
Connect with me on Linkedin: https://www.linkedin.com/in/brian-hayes-orion/
Connect with me on Instagram: https://www.instagram.com/brianthehunterorion/
Podcast Website: https://thepracticeofbusiness.buzzsprout.com