The Practice of Business
The goal of this podcast is to help doctors and practice leaders in aesthetic medicine build and grow extraordinary businesses that not only archive financial results but allow you to practice on your terms and fuel your passion for medicine.
I’m Brian Hayes and I’ve spent the last 25 years in the aesthetic medical industry, building, and leading successful teams, launching/growing businesses, and generating millions of dollars in revenue. In the course of working with countless practices, I’ve seen firsthand how the growth of the aesthetic industry has brought prosperity, but also increased business challenges and complexity, putting more pressure on your role as CEO of your practice.
Each week, I’ll help you apply and master the business skills that will enable you to become a more effective leader, build stronger teams, increase profitability, create significant competitive advantage, and achieve sustainable, long-term business and personal success.
The Practice of Business
Latest Episodes
Episode 12: Culture of Accountability Part 2, Effective Delegation
Early in my management career, I had a simplistic, traditional understanding of delegation. I would assign a task, describe the outcome I expected, and turn my team members loose, This approach often led to inconsistent results, leaving me h...
Episode 11: Creating a Culture of Accountability, Part 1
In the last episode, I encouraged leaders to move away from the traditional “I’m the boss”, “top-down” leadership style. I received many responses, all echoing a similar theme: “I’d love to follow that model, but how do I get my team to do t...
Episode 10: The Paradox of Alpha Leadership
In 1970, biologist David Mech published a book describing research into the behavior of wolves. In particular, the book described the structure of the wolf pack, where the lead wolf, or Alpha, takes and maintains its leadership through domin...
Episode 9: A Man, a Puppy, and a Pair of Sunglasses: Lessons in Customer Loyalty
Repeat business is not the same as loyalty. Think about how many companies you do business with regularly. Where you get your morning coffee, the place you stop to get gas, your go-to grocery store, the vendors you work with in your business… T...
Episode 8: Motivating Teams for High Performance
“How do I get my team to be more accountable, take more initiative, share more feedback, invest in their own growth, etc.?” Increasing motivation isn’t the only answer to these questions, but the answers all build off of and flow from having a ...